Design is not only about generating community benefits but also about creating business values. Asia has become one of the world’s most important economic regions, with enormous potential in terms of its consumer market. The vast geographical reach of Asia encompasses a diverse spectrum of unique lifestyles, cultural heritage and socio-economic development. Design plays an increasingly vital role in offering solutions to challenges that arise from our everyday life.
In 2003, the Hong Kong Design Centre launched the DFA Awards to underpin the role of designers in society and to celebrate design leadership and exemplary designs and projects with commercial success or impact in Asia, as well as to recognise the rising force of emerging designers in Hong Kong.
Now, twelve years later, the DFA Awards, through its five major award programmes, has grown in its international influence in Asia. The ‘DFA Lifetime Achievement Award’ signifies the design community’s respect for individuals who have made lifelong contributions to the profession and the society. The ‘DFA Design Leadership Award’ recognises business leaders who create sustainable business success through strategic and innovative use of Design. The ‘DFA World’s Outstanding Chinese Designer’ is a major accolade for designers of Chinese origin with significant design achievement and international recognition. The ‘DFA Design for Asia Awards’ commends a wide range of design that embodies Asian aesthetics and culture and influences the design trends in Asia and for Asia. The ‘DFA Hong Kong Young Design Talent Award’ nurtures the development of emerging designers and provides sponsorship for them to gain experience overseas, through work or further education. |