7 March 2016, Monday - HKDA GDA2016 Judges' Conference
2016年3月7日，星期一 香港设计师协会环球设计大奖2016评审研讨会
Global Design Issues . 10+ World-class Masters
环球设计议题 . 逾十位世界级大师
An Opportunity for the Design Community and Fetishists to Interact with the World-Class Design Experts who are also GDA2016 Judges
为设计行业和热衷设计的朋友，提供一个与更多世界级设计专家互动平台和学习机会
- APPLE: Learning to Design, Designing to Learn 苹果：边学边设计
- East Meets West, Last or Cast?! 中西交汇 去或留？
- Design Turned Techy | "Denovation" in Design? 设计科技化 | 设计≠创新＝？
- The Growth Dilemma 增长的两难
- Out of Town, Into the World 设计在异乡
- Agency Crisis: Keep the New Talent Inspired 广告界告急：留住新血难
- Rising Design Women 设计女强人
Time 时间 09:45 － 17:15
Venue VTC Auditorium, HKDI & IVE, 3 King Ling Road, Tseung Kwan O
地点 香港新界将军澳景岭路3号VTC综艺馆
Language English is the official language of the Conference. (There will be simultaneous translation into English, Cantonese and Mandarin.)
语言 英语为大会官方语言。将有同声传译成英语丶粤语及普通话。
Rundown (*to be confirmed) 流程（*待定）
09:45 Welcome Remarks 欢迎辞
Tony Lau, Chairman, HKDA GDA 2016
刘志海，香港设计师协会环球设计大奖2016委员会主席
David Lo, Chairman, HKDA
卢永强，香港设计师协会主席
Opening Remarks 开幕辞
Jerry Liu Wing-leung, Head of CreateHK
廖永亮，创意香港总监
10:00 APPLE: Learning to Design, Designing to Learn 苹果：边学边设计
Ken Miki, Founder, Ken Milki & Associates-JP
三木健，Ken Milki & Associates创办人-日本
Ken Miki wants to convey to people learning design for the first time just how fascinating design is. Using an apple - a fruit universally familiar to everybody everywhere － he wants people to experience both the fun and profundity of design. His project is "a new form of class," one in which the participants design the class itself. Design a way of thinking. Design how to make something. Design how to convey something. Design a way of learning. Understanding → observation → imagination → decomposition → editing → visualisation. With this entire process one searches for realisation. “Design isn't merely making something visible. It makes something come into view. Realising realisation. That's the kind of design I'm looking for.”
三木健希望传达给首次学习设计的人知道设计是多麽的令人着迷。使用Apple － 一种人人都熟悉丶到处都是的水果 － 他希望人人都能接触到设计的乐趣和奥妙。他的项目「新课堂模式」就由参与者设计课堂本身。设计一种思考的模式。设计如何创造事物。设计如何传达意思。设计学习的方法。理解→观察→想像→分解→编辑→视觉化，并在整个过程中自我实现。「设计不仅仅是肉眼见到的东西，它令事物被看见丶实现。这就是我正在寻找的设计。」
10:30 East Meets West, Last or Cast?! 东西交汇 去或留？
Moderated by Douglas Young, CEO & Co-Founder, G.O.D.-CN
主持：杨志超，住好啲行政总裁及创办人-中国香港
With the history of Chinese heritage and British colonisation, Hong Kong has been the melting pot of Chinese and Western characteristics for a very long time. Taking advantage of this unique fusion of East meeting West, the Hong Kong design scene has thrived on the widespread Oriental imaginaries since the 80s. Facing today’s challenges of globalisation and cultural homogenisation, it is important for us to review the contemporary relevance of the trend for social development.
香港拥有中国传统文化和英国殖民统治历史，长久以来一直是东丶西方特色兼备的文化大熔炉。利用这种中西合璧的独特优势，香港设计界自80年代起凭藉盛行的东方想像一直蓬勃发展。然而，面对今时今日全球一体化及文化单一化的挑战，我们需要反思「东西交汇」风潮是否仍然切合现代社会的发展。
10:30 Tommy Li, Founder, Tommy Li Design Workshop-CN
李永铨，李永铨设计廔有限公司-中国香港
10:40 Panel Discussion 小组讨论
Chi Wing Lo, Founder, Dimensione Chi Wing Lo Italia & 1ness-IT
卢志荣，Dimensione Chi Wing Lo Italia & 1ness创办人-意大利
Jumping He, Founder, Hesign-DE
何见平，Hesign创办人-德国
Patrick Bruce, Director, Oval Partnership-CN
Patrick Bruce，Oval Partnership总监-中国香港
Tommy Li, Founder, Tommy Li Design Workshop-CN
李永铨，李永铨设计廔有限公司-中国香港
Coffee Break 茶聚小休
11:45 Design Turned Techy | ‘Denovation’ in Design 设计科技化 | 设计≠创新＝？
Moderated by Jason Chiu, CEO, Cherrypicks-CN
主持：赵子翘，创奇思行政总裁-中国香港
Technology has indeed always been a mechanical system derived from utterly human reasons. Advancements in technology are life-driven: as modes of living evolves, systems and apps also update. Men are born with the natural skills to create and make things, but to exchange for the speed and convenience nowadays, the precious human touch and feel of traditional craftsmanship are dying. Let us explore whether we are losing or gaining more over technological developments, which bring us creative interactive experiences as well as communication problems.
科技作为一个机械系统，其诞生确实完全基於人性的理由。科技进步是生活导向的：随着生活模式的进化，系统和应用程式亦同样更新。人类创作和造物的技能与生俱来，但为换取今天的速度和便利，很多传统工艺珍贵的人情味和感觉都被牺牲了。科技发达为我们带来创意的互动体验，同时亦衍生更多沟通问题，让我们好好探讨科技发展於我们究竟是得是失。
“Innovation is the successful exploration of new ideas.” － Innovation Unit, UK Department of Trade and Industry, 2004
Like everything else, “design” is in and of itself an arbitrary concept. It is at once a discipline; a process; a plan and a product-service-system. Design by nature is always changing as ways of living alter, it inevitably reconstructs itself and takes on new approaches again and again until it works. “[D]esign does not involve innovation. [Industries] that do not contain elements of innovation are design.” In response to the recent controversies over the link between design and innovation, we will re-examine their relationship and explore whether innovation can be completely taken out of the design equation.
「创新就是成功探索新意念。」－英国商贸工业部创新政策组，2004年
「设计」本身就是个难以定义的概念；既是一门学问丶一个过程，同时亦是一项计划丶一件产品丶一种服务或及一个系统。设计的本质就是随着生活方式的变化而作出相应改变去解决日常问题，它无可避免要不断重塑「自己」，并采取新方法及途径直至问题解决。是次研讨会就近日设计与创新关联的争论作出回应，我们将重新审视两者的关系，探讨设计是否不包括创新。
11:45 Making New Ways to Make 做物新方向
Masashi Kawamura, Co-Founder, Party Inc.-JP
川村真司，Party Inc.共同创办人-日本
“Making New Ways to Make” speaks about Party’s creative process of merging design, storytelling and technology with various examples of work made in the past.
「做物新方向」以过往的工作案例剖析Party创意实验室如何将设计丶故事性及科技一一融入其创作过程。
12:15 Panel Discussion 小组讨论
Chi Wing Lo, Founder, Dimensione Chi Wing Lo Italia & 1ness-IT
卢志荣，Dimensione Chi Wing Lo Italia 与一方创办人-意大利
Masashi Kawamura, Co-Founder, Party Inc.-JP
川村真司，Party Inc.共同创办人-日本
Tobias van Schneider, Founder, House of Van Schneider-US
Tobias van Schneider，House of Van Schneider创办人-美国
12:45 Networking Break / Lunch 交流小休 / 午餐
13:30 The Growth Dilemma 增长的两难
Michael Held, Design Director, Steelcase Asia Pacific-CN
Michael Held，Steelcase Asia Pacific设计总监-中国香港
Companies operating in Growth Markets face three main pressures: Rapid Growth, Limited Resources and Infrastructure Voids. Steelcase researchers recently completed an in-depth study in India and China to better understand these unique challenges. New insights around the work being done will allow organisations to create work environments for maximum resilience. As a result the workplace can be designed as a catalyst for change and will help them better compete.
各大公司在增长型市场运作正面临三大压力：快速增长丶有限资源和缺乏基建。Steelcase的研究人员最近完成了一项在印度和中国进行的深入研究，进一步了解这些独特的挑战。研究的新发现容许企业创造弹性最大的工作环境，让办公室设计变成变革的催化剂，提高竞争力。
14:00 Out of Town, Into the World 设计在异乡
Moderated by Evan Fowler, Co-founder, HKFP-CN
主持：方礼伦，Hong Kong Free Press共同创办人-中国香港
Home is where the heart is. Everyone has a place of belonging, where strong attachments and precious memories are developed, yet this place may not necessarily be one’s hometown. It is not uncommon to see designers stepping out of their comfort zones, be it out of necessity to challenge themselves or just to experience a different world. What are the push/pull factors for designer expatriates to leave home and base in an alien city? From local to global, our design expats will reveal the inspirations and changes in ways of thinking when they are abroad.
「月是故乡明」说明了家是人心之所在。每个人都有个归属的地方，但不一定是自己的故乡，而是建立深厚关系和留下珍贵回忆的地方。不论是出於挑战自我，或是体验世界，我们都不难遇到走出自己舒适圈的设计师。到底甚麽推动力或诱因导致设计师决定在一个陌生的城市建立基地？从本土到环球，我们的设计专家将透露身在异国的经历如何影响及带来思维和灵感的转变。
14:00 Home Sweet Home 在家最自在？
Nille Juul-Sørensen, Director, Arup-UK
Nille Juul-Sørensen，Arup总监-英国
Nille will touch upon leaving “sweet home” behind to set sails for new challenges and inspiration, where and what inspires him and how he reflects these in his work for Arup.
He will also explore whether people can survive in a new culture and how they start mixing your home culture with the new one they are trying to adapt to? How to they change and fuel their ideas and perception of design and the future?
Nille会触及离开「自在的家乡」去迎接新挑战和灵感，哪里丶哪些人和事启发他，以及他将以上的内容一一反映於他Arup的作品上。
他又会探讨人们如何在一个新的文化里生存，他们又如何会你开始混淆自身的文化和他们正试图融入的文化。他们到底如何改变或燃点自己对设计与未来的想法？
14:30 Global Perspective, Contextual Approach 环球视野 实地变法
Inge Goudsmit, Associate, OMA-CN
Inge Goudsmit, OMA协理-中国香港
Architecture is never an isolated artifact but part of a larger urban context. We have inherent interests in the relationship between architecture and urbanism, with contextual research at the core of our design philosophy. Working all over the globe with six regional offices, we encounter a new environment with each design exercise which requires a unique response. We define a different agenda for each location, rather than creating a recognizable brand image. This is how we work at the cutting edge of design. Through a series of OMA case studies, this lecture will illustrate how we draw inspiration from and design buildings directly in their contextual background.
建筑从来不是一件独立的工艺品，而是一个更大的城市环境中的一部分。我们对建筑和都市之间的关系有着浓厚的兴趣，文脉背景研究一直是我们的设计哲学中的最大要素。OMA在全球各地共有六个区域办事处，每个设计项目都要面对截然不同的新环境，需要能呼应周边环境的针对性设计。我们为每个地方度身设计，而不是建立划一的品牌形象，这是我们在设计领域前沿工作的模式。是次演讲通过一系列的OMA案例研究，说明我们如何从建筑的周边环境中吸取灵感，亲身於当地实践建设。
15:00 Panel Discussion 小组讨论
Chi Wing Lo, Founder, Dimensione Chi Wing Lo Italia & 1ness-IT
卢志荣，Dimensione Chi Wing Lo Italia 与一方创办人-意大利
Gabriele Chiave, Creative Director, Marcel Wanders-NL
Gabriele Chiave，Marcel Wanders创意总监-荷兰
Inge Goudsmit, Associate, OMA-CN
Inge Goudsmit, OMA 协理-中国香港
Nille Juul-Sørensen, Director, Arup-UK
Nille Juul-Sørensen，Arup总监-英国
Patrick Bruce, Director, Oval Partnership-CN
Patrick Bruce，Oval Partnership总监-中国香港
Coffee Break 茶聚小休
15:45 Agency Crisis: Keeping the New Talent Inspired 广告界告急：留住新血难
Mara Binudin, Creative Director, AKQA-US
Mara Binudin，AKQA创意总监-美国
Creativity is everywhere, not just in ad agencies. New generations are now faced with many career options to consider, all the while being under a constant pressure of living up to their peers' successes (25-year old founders, billionaires, Forbes list trailblazers...). At the same time, ad agencies struggle with their own demons, and the seniors often dismiss the generational shifts that are happening in their offices. They accuse new generations of being entitled, impatient, reactive, needy, disloyal... This creates unnecessary resentment as ones feel misunderstood and others clueless. Facing competition with new companies that also champion creativity and great perks, agencies need to work harder at retaining talent. Find out how small behavioral shifts can make a big difference.
创意无处不在，不仅仅在广告公司。现时，新一代有许多职业选择的考虑，同时又要面对追赶同龄「成功人士」（25岁的创办人丶亿万富豪丶福布斯排行榜开拓者...）的持续压力。与此同时，广告代理商与自己的心魔斗争，年长一辈经常无视办公室正在发生的世代更替。他们指责新一代被宠坏丶急躁丶被动丶不独立丶不忠实…这造成新一代不必要的反感，因为他们觉得自己被误解，而其他前辈对他们一无所知。面临其他既有创意褔利又好的新公司竞争，广告代理要留住人才工作则更难。找出行为上如何产生小变化就是最大的关键。
16:15 Rising Design Women 设计女强人
Moderated by Evan Fowler, Co-founder, Hong Kong Free Press-CN
主持：方礼伦，Hong Kong Free Press共同创办人-中国香港
Design has been a very male-centric industry since the Industrial Revolution. Is it still dominated by men, despite the rapid increase in female leaders attaining senior management status in recent decades? Nonetheless, the target market and end users of design are usually very female-oriented. The discussion will focus on the interesting questions of how the gender dynamics can be balanced and in what ways female leaders influence the process of design and its result.
自工业革命以来，设计一直都是个以男性为中心的行业。尽管近年来女性领导晋升为高级管理层的人数快速提升，某程度上行业仍然以男性为主；然而，很多设计的目标市场和最终用户通常都以女性为主。是次讨论将集中於两个有趣的问题上：如何平衡设计过程的男女两极化，以及女性领导者如何影响该设计过程及其成果？
16:15 On Rejection 被拒的历程
Debbie Millman, Chief Marketing Officer, Sterling Brands-US
Debbie Millman，纯银品牌顾问公司市场推广总监-美国
On Rejection is a funny and heartbreaking tale of making it (or not) in New York City. The presentation begins in early 2003 when a good friend sent Debbie Millman an email containing a link that took her to a “blog,” the first-ever online forum about graphic design and branding. Suddenly she found herself reading an article that disparaged her entire career to date. This experience—in tandem with a number of historical rejections and setbacks—sent Millman into deep despair, and she seriously considered leaving the design profession altogether. In a series of poignant, revealing and sometimes hysterical anecdotes, Debbie will share her journey out of the despair and offer insight on how the worst moments in your life can actually become the most profound and life affirming.
「被拒的历程」是纽约一个关於成败得失丶既有趣又令人心碎的故事。表演於2003年初开始，一个好朋友发电子邮件给Debbie，当中包含一条连结带领她去某「部落格」，是有史以来首个关於平面设计及品牌的的网上论坛。突然，她发现自己所读的是贬低她迄今为止整个职业生涯的文章。这方面的经验，伴随许多其他被拒绝和打击的历史，令Debbie感到深深的绝望，她认真考虑过完全退出设计专业。透过一系列凄美丶披露而有时歇斯底里的轶事，Debbie将分享她的绝望旅程，并为你提供实用见解，告诉你如何将生命中最倒霉的时刻变成为生命中最深刻和积极向上的时刻。
16:45 Panel Discussion
Chi Wing Lo, Founder, Dimensione Chi Wing Lo Italia & 1ness-IT
卢志荣，Dimensione Chi Wing Lo Italia与一方创办人-意大利
Connie Birdsall, Creative Director, Lippincott-US
Connie Birdsall，Lippincott 创意总监-美国
Debbie Millman, Chief Marketing Officer, Sterling Brands-US
Debbie Millman，纯银品牌顾问公司市场推广总监-美国
Mara Binudin, Creative Director, AKQA-US
Mara Binudin，AKQA创意总监-美国
17:15 Closing 闭幕 |
