7 March 2016, Monday - HKDA GDA2016 Judges' Conference
2016年3月7日，星期一 香港設計師協會環球設計大獎2016評審研討會
Global Design Issues . 10+ World-class Masters
環球設計議題 . 逾十位世界級大師
An Opportunity for the Design Community and Fetishists to Interact with the World-Class Design Experts who are also GDA2016 Judges
為設計行業和熱衷設計的朋友，提供一個與更多世界級設計專家互動平台和學習機會
- APPLE: Learning to Design, Designing to Learn 蘋果：邊學邊設計
- East Meets West, Last or Cast?! 中西交匯 去或留？
- Design Turned Techy | "Denovation" in Design? 設計科技化 | 設計≠創新＝？
- The Growth Dilemma 增長的兩難
- Out of Town, Into the World 設計在異鄉
- Agency Crisis: Keep the New Talent Inspired 廣告界告急：留住新血難
- Rising Design Women 設計女強人
Time 時間 09:45 – 17:15
Venue VTC Auditorium, HKDI & IVE, 3 King Ling Road, Tseung Kwan O
地點 香港新界將軍澳景嶺路3號VTC綜藝館
Language English is the official language of the Conference. (There will be simultaneous translation into English, Cantonese and Mandarin.)
語言 英語為大會官方語言。將有同聲傳譯成英語、粵語及普通話。
Rundown (*to be confirmed) 流程（*待定）
09:45 Welcome Remarks 歡迎辭
Tony Lau, Chairman, HKDA GDA 2016
劉志海，香港設計師協會環球設計大獎2016委員會主席
David Lo, Chairman, HKDA
盧永強，香港設計師協會主席
Opening Remarks 開幕辭
Jerry Liu Wing-leung, Head of CreateHK
廖永亮，創意香港總監
10:00 APPLE: Learning to Design, Designing to Learn 蘋果：邊學邊設計
Ken Miki, Founder, Ken Milki & Associates-JP
三木健，Ken Milki & Associates創辦人-日本
Ken Miki wants to convey to people learning design for the first time just how fascinating design is. Using an apple - a fruit universally familiar to everybody everywhere – he wants people to experience both the fun and profundity of design. His project is "a new form of class," one in which the participants design the class itself. Design a way of thinking. Design how to make something. Design how to convey something. Design a way of learning. Understanding → observation → imagination → decomposition → editing → visualisation. With this entire process one searches for realisation. “Design isn't merely making something visible. It makes something come into view. Realising realisation. That's the kind of design I'm looking for.”
三木健希望傳達給首次學習設計的人知道設計是多麼的令人著迷。使用Apple – 一種人人都熟悉、到處都是的水果 – 他希望人人都能接觸到設計的樂趣和奧妙。他的項目「新課堂模式」就由參與者設計課堂本身。設計一種思考的模式。設計如何創造事物。設計如何傳達意思。設計學習的方法。理解→觀察→想像→分解→編輯→視覺化，並在整個過程中自我實現。「設計不僅僅是肉眼見到的東西，它令事物被看見、實現。這就是我正在尋找的設計。」
10:30 East Meets West, Last or Cast?! 東西交匯 去或留？
Moderated by Douglas Young, CEO & Co-Founder, G.O.D.-CN
主持：楊志超，住好啲行政總裁及創辦人-中國香港
With the history of Chinese heritage and British colonisation, Hong Kong has been the melting pot of Chinese and Western characteristics for a very long time. Taking advantage of this unique fusion of East meeting West, the Hong Kong design scene has thrived on the widespread Oriental imaginaries since the 80s. Facing today’s challenges of globalisation and cultural homogenisation, it is important for us to review the contemporary relevance of the trend for social development.
香港擁有中國傳統文化和英國殖民統治歷史，長久以來一直是東、西方特色兼備的文化大熔爐。利用這種中西合璧的獨特優勢，香港設計界自80年代起憑藉盛行的東方想像一直蓬勃發展。然而，面對今時今日全球一體化及文化單一化的挑戰，我們需要反思「東西交匯」風潮是否仍然切合現代社會的發展。
10:30 Tommy Li, Founder, Tommy Li Design Workshop-CN
李永銓，李永銓設計廔有限公司-中國香港
10:40 Panel Discussion 小組討論
Chi Wing Lo, Founder, Dimensione Chi Wing Lo Italia & 1ness-IT
盧志榮，Dimensione Chi Wing Lo Italia & 1ness創辦人-意大利
Jumping He, Founder, Hesign-DE
何見平，Hesign創辦人-德國
Patrick Bruce, Director, Oval Partnership-CN
Patrick Bruce，Oval Partnership總監-中國香港
Tommy Li, Founder, Tommy Li Design Workshop-CN
李永銓，李永銓設計廔有限公司-中國香港
Coffee Break 茶聚小休
11:45 Design Turned Techy | ‘Denovation’ in Design 設計科技化 | 設計≠創新＝？
Moderated by Jason Chiu, CEO, Cherrypicks-CN
主持：趙子翹，創奇思行政總裁-中國香港
Technology has indeed always been a mechanical system derived from utterly human reasons. Advancements in technology are life-driven: as modes of living evolves, systems and apps also update. Men are born with the natural skills to create and make things, but to exchange for the speed and convenience nowadays, the precious human touch and feel of traditional craftsmanship are dying. Let us explore whether we are losing or gaining more over technological developments, which bring us creative interactive experiences as well as communication problems.
科技作為一個機械系統，其誕生確實完全基於人性的理由。科技進步是生活導向的：隨著生活模式的進化，系統和應用程式亦同樣更新。人類創作和造物的技能與生俱來，但為換取今天的速度和便利，很多傳統工藝珍貴的人情味和感覺都被犧牲了。科技發達為我們帶來創意的互動體驗，同時亦衍生更多溝通問題，讓我們好好探討科技發展於我們究竟是得是失。
“Innovation is the successful exploration of new ideas.” – Innovation Unit, UK Department of Trade and Industry, 2004
Like everything else, “design” is in and of itself an arbitrary concept. It is at once a discipline; a process; a plan and a product-service-system. Design by nature is always changing as ways of living alter, it inevitably reconstructs itself and takes on new approaches again and again until it works. “[D]esign does not involve innovation. [Industries] that do not contain elements of innovation are design.” In response to the recent controversies over the link between design and innovation, we will re-examine their relationship and explore whether innovation can be completely taken out of the design equation.
「創新就是成功探索新意念。」–英國商貿工業部創新政策組，2004年
「設計」本身就是個難以定義的概念；既是一門學問、一個過程，同時亦是一項計劃、一件產品、一種服務或及一個系統。設計的本質就是隨著生活方式的變化而作出相應改變去解決日常問題，它無可避免要不斷重塑「自己」，並採取新方法及途徑直至問題解決。是次研討會就近日設計與創新關聯的爭論作出回應，我們將重新審視兩者的關係，探討設計是否不包括創新。
11:45 Making New Ways to Make 做物新方向
Masashi Kawamura, Co-Founder, Party Inc.-JP
川村真司，Party Inc.共同創辦人-日本
“Making New Ways to Make” speaks about Party’s creative process of merging design, storytelling and technology with various examples of work made in the past.
「做物新方向」以過往的工作案例剖析Party創意實驗室如何將設計、故事性及科技一一融入其創作過程。
12:15 Panel Discussion 小組討論
Chi Wing Lo, Founder, Dimensione Chi Wing Lo Italia & 1ness-IT
盧志榮，Dimensione Chi Wing Lo Italia 與一方創辦人-意大利
Masashi Kawamura, Co-Founder, Party Inc.-JP
川村真司，Party Inc.共同創辦人-日本
Tobias van Schneider, Founder, House of Van Schneider-US
Tobias van Schneider，House of Van Schneider創辦人-美國
12:45 Networking Break / Lunch 交流小休 / 午餐
13:30 The Growth Dilemma 增長的兩難
Michael Held, Design Director, Steelcase Asia Pacific-CN
Michael Held，Steelcase Asia Pacific設計總監-中國香港
Companies operating in Growth Markets face three main pressures: Rapid Growth, Limited Resources and Infrastructure Voids. Steelcase researchers recently completed an in-depth study in India and China to better understand these unique challenges. New insights around the work being done will allow organisations to create work environments for maximum resilience. As a result the workplace can be designed as a catalyst for change and will help them better compete.
各大公司在增長型市場運作正面臨三大壓力：快速增長、有限資源和缺乏基建。Steelcase的研究人員最近完成了一項在印度和中國進行的深入研究，進一步了解這些獨特的挑戰。研究的新發現容許企業創造彈性最大的工作環境，讓辦公室設計變成變革的催化劑，提高競爭力。
14:00 Out of Town, Into the World 設計在異鄉
Moderated by Evan Fowler, Co-founder, HKFP-CN
主持：方禮倫，Hong Kong Free Press共同創辦人-中國香港
Home is where the heart is. Everyone has a place of belonging, where strong attachments and precious memories are developed, yet this place may not necessarily be one’s hometown. It is not uncommon to see designers stepping out of their comfort zones, be it out of necessity to challenge themselves or just to experience a different world. What are the push/pull factors for designer expatriates to leave home and base in an alien city? From local to global, our design expats will reveal the inspirations and changes in ways of thinking when they are abroad.
「月是故鄉明」說明了家是人心之所在。每個人都有個歸屬的地方，但不一定是自己的故鄉，而是建立深厚關係和留下珍貴回憶的地方。不論是出於挑戰自我，或是體驗世界，我們都不難遇到走出自己舒適圈的設計師。到底甚麼推動力或誘因導致設計師決定在一個陌生的城市建立基地？從本土到環球，我們的設計專家將透露身在異國的經歷如何影響及帶來思維和靈感的轉變。
14:00 Home Sweet Home 在家最自在？
Nille Juul-Sørensen, Director, Arup-UK
Nille Juul-Sørensen，Arup總監-英國
Nille will touch upon leaving “sweet home” behind to set sails for new challenges and inspiration, where and what inspires him and how he reflects these in his work for Arup.
He will also explore whether people can survive in a new culture and how they start mixing your home culture with the new one they are trying to adapt to? How to they change and fuel their ideas and perception of design and the future?
Nille會觸及離開「自在的家鄉」去迎接新挑戰和靈感，哪裡、哪些人和事啟發他，以及他將以上的內容一一反映於他Arup的作品上。
他又會探討人們如何在一個新的文化裡生存，他們又如何會你開始混淆自身的文化和他們正試圖融入的文化。他們到底如何改變或燃點自己對設計與未來的想法？
14:30 Global Perspective, Contextual Approach 環球視野 實地變法
Inge Goudsmit, Associate, OMA-CN
Inge Goudsmit, OMA協理-中國香港
Architecture is never an isolated artifact but part of a larger urban context. We have inherent interests in the relationship between architecture and urbanism, with contextual research at the core of our design philosophy. Working all over the globe with six regional offices, we encounter a new environment with each design exercise which requires a unique response. We define a different agenda for each location, rather than creating a recognizable brand image. This is how we work at the cutting edge of design. Through a series of OMA case studies, this lecture will illustrate how we draw inspiration from and design buildings directly in their contextual background.
建築從來不是一件獨立的工藝品，而是一個更大的城市環境中的一部分。我們對建築和都市之間的關係有着濃厚的興趣，文脈背景研究一直是我們的設計哲學中的最大要素。OMA在全球各地共有六個區域辦事處，每個設計項目都要面對截然不同的新環境，需要能呼應周邊環境的針對性設計。我們為每個地方度身設計，而不是建立劃一的品牌形象，這是我們在設計領域前沿工作的模式。是次演講通過一系列的OMA案例研究，說明我們如何從建築的周邊環境中吸取靈感，親身於當地實踐建設。
15:00 Panel Discussion 小組討論
Chi Wing Lo, Founder, Dimensione Chi Wing Lo Italia & 1ness-IT
盧志榮，Dimensione Chi Wing Lo Italia 與一方創辦人-意大利
Gabriele Chiave, Creative Director, Marcel Wanders-NL
Gabriele Chiave，Marcel Wanders創意總監-荷蘭
Inge Goudsmit, Associate, OMA-CN
Inge Goudsmit, OMA 協理-中國香港
Nille Juul-Sørensen, Director, Arup-UK
Nille Juul-Sørensen，Arup總監-英國
Patrick Bruce, Director, Oval Partnership-CN
Patrick Bruce，Oval Partnership總監-中國香港
Coffee Break 茶聚小休
15:45 Agency Crisis: Keeping the New Talent Inspired 廣告界告急：留住新血難
Mara Binudin, Creative Director, AKQA-US
Mara Binudin，AKQA創意總監-美國
Creativity is everywhere, not just in ad agencies. New generations are now faced with many career options to consider, all the while being under a constant pressure of living up to their peers' successes (25-year old founders, billionaires, Forbes list trailblazers...). At the same time, ad agencies struggle with their own demons, and the seniors often dismiss the generational shifts that are happening in their offices. They accuse new generations of being entitled, impatient, reactive, needy, disloyal... This creates unnecessary resentment as ones feel misunderstood and others clueless. Facing competition with new companies that also champion creativity and great perks, agencies need to work harder at retaining talent. Find out how small behavioral shifts can make a big difference.
創意無處不在，不僅僅在廣告公司。現時，新一代有許多職業選擇的考慮，同時又要面對追趕同齡「成功人士」（25歲的創辦人、億萬富豪、福布斯排行榜開拓者...）的持續壓力。與此同時，廣告代理商與自己的心魔鬥爭，年長一輩經常無視辦公室正在發生的世代更替。他們指責新一代被寵壞、急躁、被動、不獨立、不忠實…這造成新一代不必要的反感，因為他們覺得自己被誤解，而其他前輩對他們一無所知。面臨其他既有創意褔利又好的新公司競爭，廣告代理要留住人才工作則更難。找出行為上如何產生小變化就是最大的關鍵。
16:15 Rising Design Women 設計女強人
Moderated by Evan Fowler, Co-founder, Hong Kong Free Press-CN
主持：方禮倫，Hong Kong Free Press共同創辦人-中國香港
Design has been a very male-centric industry since the Industrial Revolution. Is it still dominated by men, despite the rapid increase in female leaders attaining senior management status in recent decades? Nonetheless, the target market and end users of design are usually very female-oriented. The discussion will focus on the interesting questions of how the gender dynamics can be balanced and in what ways female leaders influence the process of design and its result.
自工業革命以來，設計一直都是個以男性為中心的行業。儘管近年來女性領導晉升為高級管理層的人數快速提升，某程度上行業仍然以男性為主；然而，很多設計的目標市場和最終用戶通常都以女性為主。是次討論將集中於兩個有趣的問題上：如何平衡設計過程的男女兩極化，以及女性領導者如何影響該設計過程及其成果？
16:15 On Rejection 被拒的歷程
Debbie Millman, Chief Marketing Officer, Sterling Brands-US
Debbie Millman，純銀品牌顧問公司市場推廣總監-美國
On Rejection is a funny and heartbreaking tale of making it (or not) in New York City. The presentation begins in early 2003 when a good friend sent Debbie Millman an email containing a link that took her to a “blog,” the first-ever online forum about graphic design and branding. Suddenly she found herself reading an article that disparaged her entire career to date. This experience—in tandem with a number of historical rejections and setbacks—sent Millman into deep despair, and she seriously considered leaving the design profession altogether. In a series of poignant, revealing and sometimes hysterical anecdotes, Debbie will share her journey out of the despair and offer insight on how the worst moments in your life can actually become the most profound and life affirming.
「被拒的歷程」是紐約一個關於成敗得失、既有趣又令人心碎的故事。表演於2003年初開始，一個好朋友發電子郵件給Debbie，當中包含一條連結帶領她去某「部落格」，是有史以來首個關於平面設計及品牌的的網上論壇。突然，她發現自己所讀的是貶低她迄今為止整個職業生涯的文章。這方面的經驗，伴隨許多其他被拒絕和打擊的歷史，令Debbie感到深深的絕望，她認真考慮過完全退出設計專業。透過一系列淒美、披露而有時歇斯底里的軼事，Debbie將分享她的絕望旅程，並為你提供實用見解，告訴你如何將生命中最倒霉的時刻變成為生命中最深刻和積極向上的時刻。
16:45 Panel Discussion
Chi Wing Lo, Founder, Dimensione Chi Wing Lo Italia & 1ness-IT
盧志榮，Dimensione Chi Wing Lo Italia與一方創辦人-意大利
Connie Birdsall, Creative Director, Lippincott-US
Connie Birdsall，Lippincott 創意總監-美國
Debbie Millman, Chief Marketing Officer, Sterling Brands-US
Debbie Millman，純銀品牌顧問公司市場推廣總監-美國
Mara Binudin, Creative Director, AKQA-US
Mara Binudin，AKQA創意總監-美國
17:15 Closing 閉幕 |
